NFL players sport pink cleats for Breast Cancer Awareness month

If you were watching any of the National Football League (NFL) games on Sunday, you definitely noticed the fancy footwear worn by a number of the most famous athletes in the sport, from Robert Griffin III to Tom Brady. Many players trotted out onto the field in pink gear, the most eye-catching of which were the cleats.

The NFL and each team promotes some incredible fundraising during National Breast Cancer Awareness Month, which is observed each October in the United States. Almost all of the franchises donate money to local hospitals and research groups, and many host events as wide-ranging as star-studded galas and meet-and-greets with players for survivors.

The league also encourages young football players and coaches to sport pink gear to raise awareness in their communities, whether it be their jerseys, gloves or helmets.

If you'd like to get in on some star athlete memorabilia, the league is also running an auction throughout the month featuring pink cleats and other gear worn by players across the country. The proceeds from the rosy items will be donated to the American Cancer Society's Community Health Advocates National Grants for Empowerment program, which both educates women on the signs of breast cancer and offers mammograms to those in need.

Through the course of the NFL's partnership with the cancer research nonprofit, the pair has raised more than $3 million, often from the sale of pink products at games and auctions.

No matter which team you support, everyone is in the fight against breast cancer together. You can find out about your team's programs and efforts here, and be sure to check out the NFL Pink site for the auction and other information on the fight against this disease.

As athletes are upgrading their gear for the new season, they need to make sure they are taking good care of their investments. To do this, athletes everywhere are using Cleatskins cleat covers so they don't need to worry about damaging their cleats or other special athletic footwear, such as cycling, basketball, wrestling, cheer and volleyball shoes. Cleatskins make great gifts for athletes and are fashioned to fit a wide selection of athletic footwear.

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